Thursday, September 30, 2010

Robbed at knife point

What would you do if you were robbed at knife point?Would it be something like what Julio Diaz did?

Julio Diaz is a social worker who lives in New York City and every night at the end of his hour-long subway commute to the Bronx. Julio stops for dinner at his favourite diner.

One night in February 2008 , as Julio stepped off the No. 6 train and onto a nearly empty platform, his evening took an unexpected turn. He was walking toward the stairs when a teenage boy approached him and pulled out a knife. The boy ask Julio for his money and Julio handed over his wallet.

As the teen began to walk away, Julio told him, “Hey, wait a minute. You forgot something. If you’re going to be robbing people for the rest of the night, you might as well take my coat to keep you warm.”

The teen look at Julio with a puzzled look on his face than said to Julio, “Why are you doing this?”

Julio replied: “If you’re willing to risk your freedom for a few dollars, then I guess you must really need the money. I mean, all I wanted to do was get dinner and if you really want to join me … hey, you’re more than welcome.

Julio later told reports: “You know, I just felt maybe he really needs help.” He and the teen went into the diner and sat in a booth together. During dinner the manager, dishwashers and waiters all stop by to say hi to Julio and his teenage dinner guest.

The teen said to Julio, “You know everybody here. Do you own this place?”
Julio replied, “No, I just eat here a lot.” The teen said, “But you’re even nice to the dishwasher.”

Julio said, “Well, haven’t you been taught you should be nice to everybody?”
“Yea, but I didn’t think people actually behaved that way,” the teen said.

Julio asked the teen what he wanted out of life? The boy couldn’t answer and his face got very sad face.

When the bill arrived, Julio told the teen, “Look, I guess you’re going to have to pay for this bill ’cause you have my money and I can’t pay for this. So if you give me my wallet back, I’ll gladly treat you.”

The teen didn’t even think about it and he returned the wallet. Julio than give the boy $20, Julio also asked the teen’s for the knife and he did give his knife to Julio.

After the evening was over Julio told his mother what happened and she said, “You’re the type of kid that if someone asked you for the time, you gave them your watch.”

Julio Diaz said “I figure, you know, if you treat people right, you can only hope that they treat you right. It’s as simple as it gets in this complicated world.”

Do you think this one dinner could change the boy’s life? What comment do you have about what Julio Diaz did? Would you do the same?

Sunday, September 26, 2010

Snapshots from Singapore

The whole 2 hours were just eye -candy.Just Fatangg entertainment. looooved it.

RedBull car in during the race
Merlion in night sky
Aerial view of the street circuit.
Marina bay in full radiace.
Of course,the SingTel grid-girls
One of the high speed corners
Media coverage of Grand Prix
F1 fever in Singapore

The racing lights stay on late into the night as F1 tourists, drivers, engineers and other pit crew, walk, scooter and cycle around the circuit. Officially they're looking for bumps in the road, camber changes and breaking points.

Unofficially they're looking wide-eyed at this beautiful city and inhaling the night air with that unmistakable flavour of the Singapore Grand Prix.”-

Steve Dawson(F1 commentator)

Resident ,Singapore.

Thursday, September 16, 2010

Docomo- do the new !

Docomo is on a roll because its brilliant, simple and clutter breaking schemes are being backed up by an equally excellent advertising campaign .

After faltering initially in the mobile telecom sector with Tata Indicom,Tata has become the category trend setter with Docomo.

It remains the few left in the telecom sector not to ever use star celebrities. It doesn’t need to ever .Telecom is a service .That Docomo provides with excellence and the hence already has that intangible irrepressible brand buzz.

Because it came up with pay per use..which gave the impression that the other operators were cheating us with higher tariffs.

Then came their pay per site plan especially targeted for social networking addicts at just Rs.10 a month. The two ads featured a guy obsessed with his muscles and another with an aunty obsessed with knitting.

Advertising is about customer insights.No one would ever give ISD calls at 1 paise/sec pulse ..but Docomo will in the Gujarat sector ..cos gujaratis always have and always will call their non resident relatives and friends in UK and US.

And how’s this for an ad banner tagline?

Because Gujarat lives outside India too.

To the point and straight to the point.It is as if they are saying, try not to buy .With such schemes it’s almost irresistible.By the way the advertising agency is Draftfcb+ulka.

Docomo has been a game changer with its schemes and clear cut advertising

Each of its ads showcases the situation very subtly and metaphorically. It manages to do what is very difficult to achieve – simplicity and elegance. Docomo has kept it simple, even its instruction manual.

They didn’t overcharge, they didn’t decide for us, didn’t put restrictions, they just played fair.

Docomo is true to its tagline.Do the new!

Tuesday, September 14, 2010

Why Dabangg rocks

Why Dabangg rocks

Because its critic proof

Because it is spoofy yet has a core

Because it has unmistakable faith in the lead

Because the shirt knows when its time to let go

Because it is a movie designed to be exactly what it is

Because it brought back ticket scalping at single screens

Because Zandu balm was never used as it was in Dabangg

Because the action scenes have a graphic novel like quality

Because the producers were quite literally Dabangg -fearless

Because it gives 10 new dance steps to do in Ganesh visarjan

Because before this you never knew there was a word called Dabangg

Because it has clap traps and whistle hooting moments every other scene

Because somehow Dabangg has Malaika’s 12th blockbuster item number

Because even fastrack couldn’t think goggles could be worn behind your shirt

Because every so called intellectual is lying if he says he didn’t like it one bit

Because it exploits something inexplicable – the star power of Salman Khan

Because Salman mouths dialogues that would make anyone else saying it look like an idiot and does things only he can carry off.

Thursday, September 2, 2010

Emmys 2010

The 2010 Emmy winners were quite different last night. Really, some of the 2010 Emmy winners were brand new, as the standard Emmy winners had rather of a firm time. The winners were a merge of old and new and some were still surprising picks.

Outstanding Drama Series: Mad Men

Outstanding Comedy Series :Modern Family

Lead Actor in a Drama Series: Bryan Cranston, Breaking Bad

Lead Actress in a Drama Series: Kyra Sedgwick, The Closer

Supporting Actress in a Drama Series: Archie Panjabi, The Good Wife

Supporting Actor in a Drama Series: Aaron Paul, Breaking Bad

Lead Actress in a Comedy Series: Edie Falco ,Nurse Jackie

Lead Actor in a Comedy Series: Jim Parsons, The Big Bang Theory

Directing for a Comedy Series: Ryan Murphy, Glee

Supporting Actor in a Comedy Series: Eric Stonetreet ,Modern Family

Supporting Actress in a Comedy Series: Jane Lynch ,Glee

Directing for a Drama Series: Steve Shill, Dexter

Writing for a Drama Series: Matthew Weiner & Erin Levy, Mad Men

Writing for a Comedy Series: Steven Levitan & Christopher Lloyd,Modern Family

Reality Competition Program: Top Chef

Outstanding Miniseries: The Pacific (HBO)