Pages

Friday, April 16, 2010

The king of good times



Imagine this..
He gets a call on his private number from Deepika Padukone requesting a hotel suite for the IPL game later in the night. And he obliges graciously but hoping that he doesn’t get another call and also that Katrina Kaif is busy shooting someplace else. But surely life isn’t that easy, Ms Kaif will call and the cold war of the co-brand ambassadors of Royal Challengers Bangalore continues to soldier on.
But Vijay Mallaya has to worry about other things too.

Later this week he has to be in Shanghai as the owner of Force India and maybe fly back to be at the semis if Bangalore get through to the last four .However, such busy schedule has its benefits too. For who else in India has a formula one car named after him ?
Mallaya has.

VJ-1 last year and VJ-2 in 2010, in a Mercedes powered car that has potential to be in top 4 constructors by the year end. The man looks so hands on in his operations that may be he even interviews the air hostesses and cabin crew for Kingfisher Airlines.

Dr.Mallaya has to take care of the aviation operations; a very easily loss making industry ,good thing that his breweries are doing nice and fine ,serving the finest wines and with lion’s share of the Indian market share and number 3 worldwide.
Then there’s the Kingfisher Calendar shoot, the various business sittings, auctions of players and brands that he thinks should be in the UB portfolio.

But at such an age does he really have to globe trot and do all this?
Of course he has to !!
That comes with him being his umbrella brand's best known face and therefore he has to continue to dine with the businessmen, throw awesome after match parties in 5 stars and yatches, juggle trans world itineraries and more or less be ubiquitous.

What next for him?
Maybe an EPL team, or maybe not. He already has East Bengal in his kitty, why bother with foreign clubs? I am not sure, but he still doesn’t have a street named after him in Bangalore, his father Vithal Mallaya has though. That can be a silent ambition on the agenda of the stylish silver maned businessman.

Nowadays we see his son accompanying him, that is part of his growing up and on field internship .We all would kill to live like that .Won’t we trade to have the tensions that he has instead of worrying about where the next month’s money is going to come from? Such are the lifes and times of Vijay Mallaya-the king of good times.

No comments:

Post a Comment