Pepsi has lost it

If we look at the beverage scenario of just the carbonated cola drinks in India, Thums up comes up trumps everytime..and why?
Because they have always maintained their core identity - to deliver the thunder.

Pepsi’s 2010 campaign is so pathetic, so downright ridiculous, utterly silly and bordering egregious that it has surpassed laughable territory to become – ‘I don’t care what they do brand’.

Pepsi used to be anti-establishment and about youth .remember how they started with Juhi Chawla and Remo and Aishwarya Rai ? The slide has been gradual and I don’t know who holds the advertising accounts of Pepsi, but their summer campaigns have been outlandishly bad for a while now.

Ironically they offloaded a lot of celebrities that they had on contract in quest for appealing to the younger generation and the same people like Sachin and Shahrukh have landed better deals having said their byes to Pepsi.

Pepsi will continue to languish ..for it continues to back expensive and stupid commercials.

I also believe that in India, the sale will shift towards the more healthy drinks and beverages instead to carbonated aerated water that Pepsi or coke is.
The lime and mango and pineapple based drinks will take over . Pepsi has lost it.
Coke tastes way better anyways.