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Sunday, March 13, 2011

Beer me!

A few years ago I had made a presentation on beer. I came across several interesting facts and trivia about beer as my partner and I did the primary research on the expanding beer market in India. Some of them being

The oldest known recipe is for beer

The science of brewing beer is called zymurgy

The first ones to brew beer were ancient Egyptians.

Beer is the third most popular drink in the world after tea and water.

The first consumer protection law ever written was enacted over beer by Duke Wilhelm IV of Bavaria in 1516. It was a purity law limiting the ingredients of beer to barley, hops and water.

Czech Republic is largest consumer of beer with per capita consumption of approx 161 litres/year.

India’s is 1.29 litres/ annum per capita

Beer gets its bitterness, from an ingredient called hops sourced from hop vines.

Beer contains no fat, and very few proteins, yet you get fatter as you drink more.

There are some interesting quotes in and around beer too.

‘What time is it? Its beer o’clock and I am buying’- John ‘Teddy’ Gammel in Memento 2000

Some say beer is the fifth element after water, fire, earth and wind... Nothing exists without it!

Watch this ad clip, if you don’t believe me

Beer is a product which as a general rule can’t have an advertisement which is not humorous. The biggest set of banned commercials are beer commercials because they often are explicitly funny. This one is not ..find those for yourself.Trust me they are fun!

And closing with a quote from Benjamin Franklin -

Beer is proof that God loves us and wants us to be happy !

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